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Conversion Testing

Conversion Testing is the science and art of enhancing a visitor's online experience with an advertiser's offering when they visit a web site or see an online ad - with the goal of transforming the visitor into a customer.  It compares historical conversion rates with adjustments made to a website to increase the conversion rate.

Results 1 - 25 of 41 matches Sort Results By : Published Date | Title | Company name
A Solution to Poor Lead Quality
By : Solution Publishing Published Date: Nov 10, 2009
In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale. Download this free whitepaper to learn how to improve your lead quality.
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Solution Publishing
Lead Generation Webinar-on-Demand - Lead Generation for the Complex Sale
By : eMedia Published Date: Oct 27, 2009
You can probably name a number of ways to generate leads for your organization. Here's the catch - some produce high-quality, high-value opportunities and some are just dead ends. In this economy no single tactic is going get the job done, particularly in a complex sale.
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eMedia
Executives in a Career Transition- A Resource to Finding a Business Franchise
By : MatchPoint Published Date: Oct 20, 2009
Executives use MatchPoint because they want to transition from the workforce into business ownership. MatchPoint Network offers it's complimentary services of providing expert guidance through the process of finding the right franchise business for you. Owning their own business allows executives to make their own choices and stay in control of their own future.
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MatchPoint
MGMA Connexion Magazine
By : Medical Group Management Association (MGMA) Published Date: Jun 25, 2009
MGMA Connexion™ magazine is the medical group practice professional's power resource. This popular magazine is filled with insight from peers, advice from experts and timely information on a variety of cutting-edge healthcare industry topics. MGMA Connexion™ magazine ranks as the "must-read" magazine for nearly 23,000 Medical Group Management (MGMA) members. MGMA's flagship publication is distributed ten times per year with a circulation well beyond the nearly 23,000 readers. About 50% or readers report the MGMA that they pass the issues on to other readers. This sample issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
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Medical Group Management Association (MGMA)
TRUSTe Success Story: Audible.com. Increasing Consumer Engagement & Transactions
By : TRUSTe Published Date: Oct 20, 2008
TRUSTe sealholder Audible.com employed multivariate testing with Offermatica, a leading online business optimization organization, to optimize their Web site. In the first round of testing, Audible and Offermatica wanted to determine the top factors that influenced conversion, and in the second round of testing they sought to increase order value. Optimization of Web pages for testing included placement of various elements into different slots; locations or regions on the page.
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TRUSTe
Your Reputation Holds the Key to Deliverability
By : WhatCounts Published Date: Oct 26, 2009
Twenty percent of legitimate email never reaches the inbox. Blame the ISPs' ongoing fight against spam-and then, look in the mirror. Today, your sending practices play the major role in determining whether or not your email makes it to the inbox.
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WhatCounts
Increasing Revenues by Optimizing Emailing Practices with Online Buyers
By : WhatCounts Published Date: Oct 26, 2009
Once a customer has bought something from you, they are more likely to buy again. This is just as true for online marketing as for bricks-and-mortar retailing. It's worth considerable effort to keep these recent customers happy. Not only do you want them to buy again, you want them to be pleased enough to spread the word about their great experiences and become brand ambassadors.
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WhatCounts
Salesforce CRM Mobile Implementation Guide
By : Salesforce.com Published Date: Oct 22, 2009
This 34 page guide readies you for a Salesforce Mobile rollout. Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
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Salesforce.com
13 Reasons Sales Reps Love Salesforce CRM
By : Salesforce.com Published Date: Oct 22, 2009
Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
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Salesforce.com
Seven Domains of Successful SaaS Enterprise Deployments
By : Salesforce.com Published Date: Oct 22, 2009
This paper summarizes the key ingredients for a successful on-demand implementation. Find out how you can benefit from the knowledge gained by the Salesforce.com Global Services organization, as outlined in the seven domains described in this paper.
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Salesforce.com
The 7 Keys to Mobile CRM Success
By : Salesforce.com Published Date: Oct 22, 2009
Mobile access to Salesforce CRM is one of the easiest ways to get the most from your Salesforce CRM investment. To get started right, follow the tips in this document. It's an approach that's yielded great results for hundreds of customers.
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Salesforce.com
The CRM Champion's Guide to Adoption
By : Salesforce.com Published Date: Oct 22, 2009
How a CRM project is planned, implemented, and promoted is crucial when it comes to adoption. In this whitepaper you'll learn how to avoid some common pitfalls that often hinder adoption, such as lack of executive endorsement, IT constraints, structural inflexibility and more. Prepare for the pitfalls before implementation and your return on CRM investment will soar.
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Salesforce.com
4 out of 5 un-worked leads ultimately buy something - are you letting your leads slip away?
By : Neolane, Inc. Published Date: Oct 20, 2009
According to a leading analyst firm, 4 out of 5 un-worked leads ultimately buy something. Are your leads slipping away because they are disqualified too early in the sales cycle?
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Neolane, Inc.
Marketing Analytics 101: How to Measure the Effectiveness of Your Website
By : HubSpot, Inc. Published Date: Oct 12, 2009
Learn how to measure the effectiveness of your business website. Duration: 1 Hour Who should attend? Marketing professionals and business owners. No technical experience required. Speaker: Mike Volpe, VP Marketing at HubSpot and co-host of the weekly marketing video podcast HubSpot TV.
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HubSpot, Inc.
How to Use Social Media for Lead Generation Webinar
By : HubSpot, Inc. Published Date: Oct 12, 2009
This webinar shows why you need social media and how to use social media to build traffic and convert more leads.
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HubSpot, Inc.
How To Get Found On Google With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.
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HubSpot, Inc.
How To Convert More Website Visitors To Leads With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
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HubSpot, Inc.
How to Manage Brand in Social Media Using HubSpot
By : HubSpot, Inc. Published Date: Oct 09, 2009
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
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HubSpot, Inc.
ListGrabber: Tool to Capture Contact Lists/Leads from free lead sources on the Internet
By : eGrabber Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
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eGrabber
Energize B2B Marketing with Customer Behavior Analytics
By : Quantivo Corporation Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
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Quantivo Corporation
Return Conversions; How one Metric can change your Entire Company's Culture
By : Fetchback Published Date: Aug 28, 2009
Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.
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Fetchback
Do You Need Integrated Marketing?
By : SAP America, Inc. Published Date: Aug 21, 2009
Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
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SAP America, Inc.
8 Great Tips for Smart Media Measurement in today's economy
By : VMS Published Date: Jul 31, 2009
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
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VMS
Mixing PR Goals with Measures - a Measurement Matrix
By : VMS Published Date: Jul 31, 2009
One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
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VMS
Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline
By : Bulldog Solutions Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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Bulldog Solutions
 
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