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Results 1 - 25 of 75 matches |
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The Red Flags Rules: Know the Red Flags, Stay Compliant |
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In 2003, the Red Flags Rules were mandated as part of the Fair and Accurate Credit Transactions (FACT) Act. This act was implemented in response to a rise in identity theft and identity fraud claims, particularly within the lending industry.
With these guidelines, the federal government requires creditors and financial institutions to implement a system of checks so that they may "identify, detect, and respond to patterns, practices, or specific activities that could indicate identity theft."
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Email Privacy Case Study: Cheapflights.co.uk. Booking One Million Opt-in Newsletter Subscribers |
| By : TRUSTe |
Published Date: Oct 13, 2009 |
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Cheapflights' newsletter is focused on growing its member base and offers unique,
enticing member benefits such as newsletter hand-picked deals, podcasts and
blogs. In order to collect additional and better quality leads, they wanted to address
the concerns associated with email newsletter subscriptions, including; registration,
spam, and phishing. With a sound privacy policy previously established, they looked
to TRUSTe's Email Privacy Seal, a consumer facing, recognized endorsement brand,
to back their good email practices. The Email Privacy Seal, which clearly states "We
Don't Spam", is the only consumer facing seal at the point of email collection.
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TRUSTe Case Study: Course Advisor. Boosting Online Conversions with the TRUSTe Web Seal |
| By : TRUSTe |
Published Date: Oct 13, 2009 |
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CourseAdvisor opened in 2005 to provide Internet users seeking education and training with a trusted directory of appropriate schools and courses, while also providing educational institutions with leads to prospective students. As a newcomer to the online education arena, CourseAdvisor faced the challenges of building credibility with users, providing educators with accurate, qualified leads, and competing in an already crowded market. Less than a year later, CourseAdvisor was receiving more than one million unique visitors a month, but was still seeking ways to maximize the percentage of users completing information requests, thereby converting into qualified leads.
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TRUSTe Success Story: Audible.com. Increasing Consumer Engagement & Transactions |
| By : TRUSTe |
Published Date: Oct 13, 2009 |
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TRUSTe sealholder Audible.com employed multivariate testing with Offermatica, a leading online business optimization organization, to optimize their Web site. In the first round of testing, Audible and Offermatica wanted to determine the top factors that influenced conversion, and in the second round of testing they sought to increase order value. Optimization of Web pages for testing included placement of various elements into different slots; locations or regions on the page.
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How To Get Found On Google With The HubSpot Software |
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There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.
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How To Convert More Website Visitors To Leads With The HubSpot Software |
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In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
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How to Create A Sales & Marketing Love Affair Using HubSpot |
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It takes two to tango and like the best tango dancing duos Sales and Marketing teams require communication, coordination and compatibility to get the best results for their business. Learn how you can use the HubSpot inbound marketing system to convert more traffic and prospects into leads for your sales team, and, how our closed loop lead management system and analytics can the provide marketing vital feedback from sales about the quality of leads, campaigns and traffic sources so sales and marketing can drive better results for your business.
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How to Manage Brand in Social Media Using HubSpot |
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Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
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The 7 Deadly Sins of B2B Direct Marketing |
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Can you name the 7 Deadly Sins of B2B Direct Marketing? Are you committing them? This entertaining and educational epistle written for B2B marketing disciples will describe the seven most damning mistakes made in B2B Direct Marketing, and identify the pathway to glorious B2B salvation.
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Energize B2B Marketing with Customer Behavior Analytics |
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Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
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Mixing PR Goals with Measures - a Measurement Matrix |
| By : VMS |
Published Date: Jul 31, 2009 |
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One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
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Newfound impact of PR on advertising |
| By : VMS |
Published Date: Jul 31, 2009 |
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In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
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Results 1 - 25 of 75 matches |
Sort Results By : Published Date | Title | Company name |
