 |
|
Results 1 - 25 of 31 matches |
Sort Results By : Published Date | Title | Company name |
|
|
|
|
|
|
Aberdeen Group: Cross-Channel Campaign Management |
|
|
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
Download Now
|
 |
|
|
|
|
|
Top SEO Requirements for E-commerce Sites: Ensuring that Your Products will be Found Online |
|
|
Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers.
Download Now
|
 |
|
|
|
Keys to Choosing the Right SEO Firm |
| By : WebiMax |
Published Date: Dec 01, 2009 |
|
It may be easily understood SEO can immensely help marketing efforts, yet with so many providers available, the process of deciding upon a service can be confusing. First, it is important to understand what search engine optimization is and what it can do for your company. Basically, SEO providers employ a number of tactics to gain positive momentum for your Web site on the search engines. Using specific, germane words and phrases related to a site's goods and services, an SEO service helps to make the site widely recognized by consumers and attract more revenue.
Download Now
|
 |
|
|
|
The Saas Advantage for Producing Product Catalogs |
|
|
As a software provider for a product information management solution, we were experiencing a myriad of problems supporting and servicing our on premise application – too many versions to maintain, test, install and upgrade. It was becoming increasingly difficult to support our existing customers, let alone sell to new customers. The following information is a compilation of our research.
Download Now
|
 |
|
|
|
Reaching Your Audience: A Practical Guide to Online Video Distribution |
|
|
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
Download Now
|
 |
|
|
|
|
|
The 57-Point Checklist to Hiring the Right PPC Management Agency |
|
|
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs? With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
Download Now
|
 |
|
|
|
|
|
How Do You Score? Silverpop Benchmark Study of Lead-Management Practices |
|
|
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
Download Now
|
 |
|
|
|
B2B Engagement Marketing: It's Not All About You Anymore |
|
|
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
Download Now
|
|
|
|
|
Sending, Receiving, and Tracking Large Files Securely |
|
|
In this datasheet, discover how it’s now possible to send large files in a way that’s safer and more affordable than FTP, courier services, and email attachments. Learn how to beat the security challenges that come with global collaboration and data sharing; avoid crippling data transfer problems like partial file delivery or network delays; and know where your file is every step of the way, from sendoff to final destination. Download your copy now.
Download Now
|
 |
|
|
|
|
|
|
|
Solutions to the Demise of Directory Assistance Data |
| By : Amacai |
Published Date: Oct 03, 2008 |
|
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
Download Now
|
 |
|
|
|
Optimizing Marketing and Sales Lead Management with Marketing Automation |
| By : Marketo |
Published Date: Sep 29, 2008 |
|
This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don’t let your valuable leads go to waste—download your copy of this IDC workbook now.
Download Now
|
 |
|
|
|
Coordinating Marketing and Sales Across the Entire Revenue Cycle |
| By : Marketo |
Published Date: Sep 25, 2008 |
|
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
Download Now
|
|
|
|
|
Success Factors for Highly Effective Inside Sales Teams |
| By : Marketo |
Published Date: Sep 25, 2008 |
|
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience-with annual turnover close to 50%. You can't change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team's success. Download now-and start building a world-class inside sales team. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}
Download Now
|
|
|
|
|
Cost-Effectively Reaching the In-Market Auto Buyer |
|
|
Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
Download Now
|
 |
|
|
|
iProspect Blended Search Results Study |
|
|
Learn how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
Download Now
|
 |
|
|
|
Managing Your Contacts: The Business of Personal Relationships |
|
|
Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.
Download Now
|
 |
|
|
|
The Marketing Imperative for 2009: Build a killer lead nurturing program |
|
|
In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!
Download Now
|
 |
|
|
|
Lead Management Strategies |
|
|
Leads are only as good as your company’s ability to respond appropriately and track them through the sales process. Learn how to overcome challenges in managing leads and increase your number of highly-qualified leads.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 25 of 31 matches |
Sort Results By : Published Date | Title | Company name |
