Pay Per Click (PPC)

Learn how to leverage best practices from the brick and mortar world and apply them to the web. Online Merchandising Hits its Stride from Searchandise Commerce illustrates how to get your products seen by active buyers.

Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider.

With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising.

To get results without constantly raising your bids, it's crucial to maintain high Quality Scores across your PPC campaigns. When your Quality Scores are high, Google rewards you with higher rankings, more impressions, and lower costs per click.

Whether your focus is organic search engine optimization (SEO) or pay-per-click (PPC) marketing, these seven simple steps will help you build a comprehensive, relevant, dynamic campaign that will drive traffic and revenue through search.

The keyword matching options that you use in Google AdWords can have a major impact on the effectiveness and cost-efficiency of your pay-per-click campaigns.

Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?

Description and case study for our FeedPro solution. The tool automatically creates text ads and campaigns for new inventory. It will also automatically pause bids on SKUs that are out of stock.

Learn how Magellan boosted product position within search results on retail sites during the holiday season. This case study will show you how to secure premium shelf space, increase clicks and sales at the point of purchase.

This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.

Given the increasing importance of connected channels to nearly all businesses and government functions, it is no wonder that analysis of these channels is getting more attention. Digital analysis is the practice of making decisions using digitally collected qualitative and quantitative data by leveraging clickstream, feedback, and customer experience management solutions. Powered by business process and performed by digital analysts, digital analysis is purported to have the ability to dramatically transform business outcomes.

Most e-businesses go to great lengths to track customer conversion and abandonment on their websites, yet few try to recover the lost customers and transactions.

There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.

The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.

This all new Guide to Testing is the most valuable, up to date, plain English walk-through of the high-ROI world of online optimization. With this complete, 14-page guide in hand you'll be prepared to plan and execute competition-killing online optimization. You'll get the latest and greatest strategies and tactics from the testing leaders at ion interactive - where our customers' results average 3x the industry averages.

Learn what to test and how to make it happen fast in this new strategy brief. In this white paper we'll demonstrate how you can begin launching landing pages and in-depth A/B and MVT tests quickly and easily. We also cover seven different types of landing experiences you can put together (without web developers) to start increasing your conversions. Take control of your campaigns to get the right message out faster!

How Are Users Interacting with Paid Search Ads on Facebook, YouTube and Twitter? It's a question you can't afford not to know the answer to. Find out where people are and aren't looking on social networking sites, and discover how users are interacting with brands in social media. Download Oneupweb's new eye tracking study on social networking sites.

With action oriented web design, your site quickly becomes the engine that drives sales, conversions and loyalty to your brand-both online and off. With Oneupweb's 16-point checkup you can ensure that your site is making the grade. Download Oneupweb's Action Oriented Design Checkup.

Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.

For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.

Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.

Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.

Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.

How is conversion optimization for large organizations different than for anyone else? The objective is the same, to provide a better experience when respondents click through from online advertising and email marketing, and to thereby increase the conversion rate and ROI.