Marketing Software

With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.

Download our "Marketing Automation Buyer's Guide" which contains over 20 pages of valuable information for evaluating a marketing automation solution.

Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.

How much value do you place on time and expertise? This white paper explains how hiring a PPC Management agency will take your accounts to the next level while leaving you with time for your business.

See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.

Sitecore's foundational white paper introducing the world to Engagement Value and why it's critical to measuring marketing effectiveness.

Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find: An overview of content marketing strategies and solutions Keys to content development success Must-haves for content

Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.

Savvy marketers are looking for ways to reuse interactive content across multiple platforms and venues to save money. Learn how virtual product demonstrations can be CREATED ONCE and reused ANYWHERE to reduce costs and accelerate sales.

Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.

om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.

Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!

Download this white paper to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.

In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.

The FREE Buyer's Guide to Web Conferencing enumerates what you need to know about how a Web conferencing solution can help save your company money.

Learn how intelligence, integration, and interactivity can drive the results you are looking for!

Learn how to turn content assets into online consumer engagement and higher web conversions.

Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved and much more!

Solvate provides a best-in-class online platform that enables marketing and creative teams to connect directly with highly vetted, 100% US-based freelance professionals, like web designers, copywriters, and social media strategists. By eliminating any middle-men or unnecessary mark-ups, you can achieve great work and significant time and cost savings.

An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance

"When everyone's on the same page, amazing things happen. People get along. Work gets done. This eBook explores how the human resources department (HR) can strategically use webinars to keep everyone on the same page, aligning employees with the company's vision, nurturing greater employee engagement and driving productivity. "

Leading companies recognize the importance of eSignatures. This Buyer's Guide lets you know what to look for in an eSignature solutions vendor.

More and more, Open Source presents not only a cost alternative, but instead an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Social Publishing Drupal solution to various proprietary Content Management systems.

Learn how to execute successful content marketing strategies to target your prospects and advance them towards evaluating your software product or solution.

In this FREE eBook, learn how PRODUCT marketing departments are creating engaging tools to look 'under the hood' and gain far more knowledge and understanding of the capabilities and benefits of MEDICAL, TELECOM and INDUSTRIAL products. Whether it's a MRI machine, a server or large machinery, INTERACTIVE 3D MARKETING SOLUTIONS are creating powerful customer experiences proven to INCREASE SALES and excite customers.