 |
|
Results 1 - 25 of 80 matches |
Sort Results By : Published Date | Title | Company name |
|
|
B2B Engagement Marketing: It's Not All About You Anymore |
|
|
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
Download Now
|
 |
|
|
|
Win more customers with CRM in social media |
|
|
Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are.
*Cone 2008 Business in Social Media Study
Download Now
|
 |
|
|
|
Business.com's 2009 Business Social Media Benchmarking Study |
|
|
Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
Download Now
|
 |
|
|
|
Listening 101: Tips to Integrate Social Media into your day-to-day media monitoring |
|
|
Is social media part of your PR and marketing strategy? This dna13 white paper is filled with tips on how to listen to conversations about your brand in the media (social media, print, TV and internet) using the latest tools and techniques. In 8 pages, learn best practices for developing a social media strategy and allow your company to engage in social media while keeping your corporate brand and reputation protected and under control.
Download Now
|
 |
|
|
|
Email Authentication: A Step by Step Guide |
|
|
Email authentication is important because it addresses one of the fundamental security problems inherent to email sending technology. By exploiting such weaknesses spammers, phishers and spoofers have been able to thrive. Authentication is integral to preventing phishing and other fraud while playing a key role in the emerging reputation and accreditation systems that will drive the future of email. As a legitimate business, authentication is not optional; rather it is essential to securing your brand and online reputation.
Download Now
|
 |
|
|
|
Increasing Revenues by Optimizing Emailing Practices with Online Buyers |
|
|
Once a customer has bought something from you, they are more likely to buy again. This is just as true for online marketing as for bricks-and-mortar retailing. It's worth considerable effort to keep these recent customers happy. Not only do you want them to buy again, you want them to be pleased enough to spread the word about their great experiences and become brand ambassadors.
Download Now
|
|
|
|
|
Creating Great Subscriber Experiences: Are Marketers Relationship Worthy? |
|
|
Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.
Download Now
|
|
|
|
|
|
|
|
|
|
|
|
|
Five Ways Your Brand Strategies Must Evolve in the Social Media Landscape |
|
|
Before you make further investments in traditional brand research, download this White Horse Webinar to learn about the unprecedented level of consumer insights available in social media. From brand research to crowdsourcing, this Webinar outlines 5 practical, cost-efficient ways that marketers can harness social media participation to enhance consumer engagement and build a positive brand reputation.
Download Now
|
 |
|
|
|
Seven Top Tools for Social Media Monitoring: A Benchmark Study |
|
|
Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
Download Now
|
|
|
|
|
Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options |
|
|
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
Download Now
|
|
|
|
|
Three Ways to Make Online Advertising Work Harder through Advanced Tactics |
|
|
Download this Webinar to learn about new approaches to online advertising to drive stronger business results with your existing budget. Join White Horse media strategists to examine three advanced tactics in detail: the use of sequential advertising to tell an evolving brand story, ways to increase relevance through behavioral targeting, and how to make traditional display advertising work harder through social media integration. The Webinar provides a set of best practices and relevant case studies for each tactic.
Download Now
|
|
|
|
|
|
|
|
|
How to Use Facebook for Business |
|
|
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Download Now
|
 |
|
|
|
How to Use Twitter for Marketing & PR |
|
|
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.
Download Now
|
|
|
|
|
|
|
|
|
5 Social Media Marketing Best Practices for Marketers of Technology Products |
| By : ToolBox |
Published Date: Aug 12, 2009 |
|
If you market IT products and services, learn how to build a winning IT focused social media marketing plan based on best practices and lessons learned from leading IT advertisers. In this white paper, Toolbox For IT leverages over a decade of experience to provide you with detailed advice on setting the right objectives, building a roadmap to engagement with your target technology audiences, listening to and creating value for users, and more. Whether you are seeking to create a new strategy or tweak an existing one, this white paper will offer a foundation that will help you achieve IT focused social media marketing success. Download this free white paper today!
Download Now
|
 |
|
|
|
The Surest Path to Social Publishing |
| By : Acquia |
Published Date: Aug 03, 2009 |
|
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
Download Now
|
 |
|
|
|
|
|
Ensuring Digital Marketing Delivers Sustainable Results |
|
|
As consumers interact online, online marketers need to track their moves. Unfortunately, different marketing systems and vendors make it difficult to truly understand how the range of online marketing efforts work together to influence customers. With limited resources, many marketing directors are making critical decisions based on hunches and happenstance.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 25 of 80 matches |
Sort Results By : Published Date | Title | Company name |
