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Results 1 - 25 of 76 matches |
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Optimizing the E-Commerce Experience |
| By : ATG DWA |
Published Date: Nov 23, 2009 |
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A new category of online business optimization services has emerged that can be "bolted on" to existing sites and platforms-like rings around a planet-to boost online revenues and performance without major investments. Read this white paper to find out more.
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15 Trade Secrets of Email Service Providers: What you need to know before choosing an ESP |
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Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid sending SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.
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Recessionary Marketing: Automation Makes It Click |
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Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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Email Marketing Goes Social |
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While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen |
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This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.
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Spam: What Consumers Really Think |
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Your reputation as a sender is dinged every time a customer clicks the "report spam" button-the link certain email software programs provide users to complain when they receive unwanted email. If you get too many complaints, Internet service providers are likely to block messages emanating from your sending IP address. And not just to those who complained, but to everyone on your list.
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Email Privacy Case Study: Cheapflights.co.uk. Booking One Million Opt-in Newsletter Subscribers |
| By : TRUSTe |
Published Date: Oct 20, 2008 |
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Cheapflights' newsletter is focused on growing its member base and offers unique,
enticing member benefits such as newsletter hand-picked deals, podcasts and
blogs. In order to collect additional and better quality leads, they wanted to address
the concerns associated with email newsletter subscriptions, including; registration,
spam, and phishing. With a sound privacy policy previously established, they looked
to TRUSTe's Email Privacy Seal, a consumer facing, recognized endorsement brand,
to back their good email practices. The Email Privacy Seal, which clearly states "We
Don't Spam", is the only consumer facing seal at the point of email collection.
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Your Reputation Holds the Key to Deliverability |
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Twenty percent of legitimate email never reaches the inbox. Blame the ISPs' ongoing fight against spam-and then, look in the mirror. Today, your sending practices play the major role in determining whether or not your email makes it to the inbox.
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Email Authentication: A Step by Step Guide |
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Email authentication is important because it addresses one of the fundamental security problems inherent to email sending technology. By exploiting such weaknesses spammers, phishers and spoofers have been able to thrive. Authentication is integral to preventing phishing and other fraud while playing a key role in the emerging reputation and accreditation systems that will drive the future of email. As a legitimate business, authentication is not optional; rather it is essential to securing your brand and online reputation.
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Increasing Revenues by Optimizing Emailing Practices with Online Buyers |
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Once a customer has bought something from you, they are more likely to buy again. This is just as true for online marketing as for bricks-and-mortar retailing. It's worth considerable effort to keep these recent customers happy. Not only do you want them to buy again, you want them to be pleased enough to spread the word about their great experiences and become brand ambassadors.
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Creating Great Subscriber Experiences: Are Marketers Relationship Worthy? |
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Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.
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The 7 Deadly Sins of B2B Direct Marketing |
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Can you name the 7 Deadly Sins of B2B Direct Marketing? Are you committing them? This entertaining and educational epistle written for B2B marketing disciples will describe the seven most damning mistakes made in B2B Direct Marketing, and identify the pathway to glorious B2B salvation.
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Don't Let Bad HTML Sabotage Your Email Campaigns |
| By : Lyris |
Published Date: Oct 02, 2009 |
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In recent years many email marketers have avoided HTML emails fearing deliverability issues and lower response rates. But HTML emails only create problems when they are coded or designed the wrong way. HTML problems can easily be avoided with a little guidance. Here's a definitive guide that even the most experienced marketers will find essential for developing HTML emails that get desired results.
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10 Free Tried and True Email Templates |
| By : Lyris |
Published Date: Oct 02, 2009 |
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Is it time for you to try new email templates, but you just don't have the resources to develop them yourself?
Are you uncertain whether your designs are built to ensure delivery of your emails?
Whether you are marketing to consumers or businesses, Lyris has tried and true email templates to help you upgrade your efforts and get better results without delay.
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How Sales Go Up When You Stop Selling |
| By : GoldMail |
Published Date: Aug 27, 2009 |
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There are three key challenges every sales organization needs to overcome.
. People resist being sold to
. They hide from you behind voice mail and email
. No personal connection can be established
This paper will review all three challenges and provide key case studies for how real world sales teams overcame this resistance to increase revenue without chasing buyers.
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The Email Design Guide for Non-Designers |
| By : Lyris |
Published Date: Jul 30, 2009 |
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How do you make your email marketing stand out in an Inbox full of competing messages?Even the savviest of marketing professionals asks themselves this question. And while a great subject line and offer certainly broaden the appeal of your email, design plays a critical role as well. But the quirks and limitations of email mean that sometimes a beautiful visual design can work against your objective.
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Seven Things You Should Know about e-Publishing |
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Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world. Publishing on printed materials has worked well for centuries, but the advent of technology, and particularly of the Internet, is adding a new dimension to the ways people communicate. E-publishing is the new online equivalent of the printed copy, and the e-publishing industry is growing faster than you can flip a page.
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Getting Marketing Online with Digital Editions |
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Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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4 Reasons You Need a B2B Specific Email Solution |
| By : Pardot |
Published Date: Apr 29, 2009 |
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B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
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Results 1 - 25 of 76 matches |
Sort Results By : Published Date | Title | Company name |
