 |
|
Results 1 - 25 of 112 matches |
Sort Results By : Published Date | Title | Company name |
|
|
|
|
Recessionary Marketing: Automation Makes It Click |
|
|
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Download Now
|
 |
|
|
|
Email Marketing Goes Social |
|
|
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
Download Now
|
 |
|
|
|
Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen |
|
|
This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.
Download Now
|
|
|
|
|
Spam: What Consumers Really Think |
|
|
Your reputation as a sender is dinged every time a customer clicks the "report spam" button-the link certain email software programs provide users to complain when they receive unwanted email. If you get too many complaints, Internet service providers are likely to block messages emanating from your sending IP address. And not just to those who complained, but to everyone on your list.
Download Now
|
|
|
|
|
Evaluating Digital Marketing Systems: Criteria to Consider |
|
|
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
Download Now
|
 |
|
|
|
|
|
|
|
The Email Design Guide for Non-Designers |
| By : Lyris |
Published Date: Jul 30, 2009 |
|
How do you make your email marketing stand out in an Inbox full of competing messages?Even the savviest of marketing professionals asks themselves this question. And while a great subject line and offer certainly broaden the appeal of your email, design plays a critical role as well. But the quirks and limitations of email mean that sometimes a beautiful visual design can work against your objective.
Download Now
|
 |
|
|
|
|
|
Seven Things You Should Know about e-Publishing |
|
|
Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world. Publishing on printed materials has worked well for centuries, but the advent of technology, and particularly of the Internet, is adding a new dimension to the ways people communicate. E-publishing is the new online equivalent of the printed copy, and the e-publishing industry is growing faster than you can flip a page.
Download Now
|
 |
|
|
|
Hosted CRM - Comparison Guide |
|
|
Download this side-by-side comparison guide that breaks down the industry's top 15 CRM players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each. Learn more today!
Download Now
|
 |
|
|
|
How to Overcome Marketing Operations Challenges |
|
|
Learn how four thought leaders from different industries crack the code on marketing operations to achieve new levels of marketing ROI and operating efficiency. Presenters include Philips Healthcare, CSC (Computer Sciences Corp), Saatchi & Saatchi, and Rydex Investments. Learn more today!
Download Now
|
 |
|
|
|
Getting Marketing Online with Digital Editions |
|
|
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
Download Now
|
|
|
|
|
4 Reasons You Need a B2B Specific Email Solution |
| By : Pardot |
Published Date: Apr 29, 2009 |
|
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
Download Now
|
 |
|
|
|
ConocoPhillips: Electronic News You Can Use |
|
|
ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
Download Now
|
|
|
|
|
Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too |
|
|
In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
Download Now
|
|
|
|
|
Managed Email Marketing: Using an Outside Agency for Successful Email Campaigns |
|
|
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
Download Now
|
 |
|
|
|
|
|
Seven Email Marketing Refreshes |
| By : Bronto |
Published Date: Mar 10, 2009 |
|
Has your email marketing become stale? Are your respondents less engaged than they once were? It's not easy to isolate areas within your email marketing in need of improvement and give them a much-needed refresh.
Download Now
|
 |
|
|
|
Engaging Your Subscribers Using Interactive Media in Email |
| By : Bronto |
Published Date: Mar 10, 2009 |
|
When referring to email marketing, the terms "relevance"; and"engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity.
Download Now
|
|
|
|
|
Creating an Email Marketing Plan |
| By : Bronto |
Published Date: Mar 10, 2009 |
|
Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
Download Now
|
|
|
|
|
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper |
|
|
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
Download Now
|
 |
|
|
|
|
|
EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile |
|
|
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Download Now
|
|
|
|
| |
|
|
|
Results 1 - 25 of 112 matches |
Sort Results By : Published Date | Title | Company name |
