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White Paper Resource Library

The White Paper Resource Library provides digital marketing executives with in-depth information on such topics as search engine marketing, social networking, and lead generation.
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 FEATURED PAPERS & RESOURCES
How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
MGMA Connexion Magazine
MGMA Connexion™ magazine is the medical group practice professional's power resource. This popular magazine is filled with insight from peers, advice from experts and timely information on a variety of cutting-edge healthcare industry topics. MGMA Connexion™ magazine ranks as the "must-read" magazine for nearly 23,000 Medical Group Management (MGMA) members. MGMA's flagship publication is distributed ten times per year with a circulation well beyond the nearly 23,000 readers. About 50% or readers report the MGMA that they pass the issues on to other readers. This sample issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
Email Automation: Do More With Less-A Knowledge Marketing Whitepaper
Automated email marketing programs lighten the load on today's marketers and ensure communication with prospects at the precise moment, with a targeted message. Knowledge Marketing offers their guide to creating one-to-one messaging with relevant and timely content that is fully automated. Learn more today!
How Do You Score? Silverpop Benchmark Study of Lead-Management Practices
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
Considering CRM solutions? First understand CRM best practices
Before committing to a CRM purchase and implementation, it's good to know the experience of those who have already "been there, done that." It can save time and prevent costly missteps.
SPECIAL REPORT
Marketing without Analytics: Is it really marketing?
Successful marketing starts at the core of information known about the audience you are trying to reach, and without analytics you are fighting an uphill battle to truly understand your prospective customer.

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