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The White Paper Resource Library provides digital marketing executives with in-depth information on such topics as search engine marketing, social networking, and lead generation.
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How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
MGMA Connexion Magazine
MGMA Connexion™ magazine is the medical group practice professional's power resource. This popular magazine is filled with insight from peers, advice from experts and timely information on a variety of cutting-edge healthcare industry topics. MGMA Connexion™ magazine ranks as the "must-read" magazine for nearly 23,000 Medical Group Management (MGMA) members. MGMA's flagship publication is distributed ten times per year with a circulation well beyond the nearly 23,000 readers. About 50% or readers report the MGMA that they pass the issues on to other readers. This sample issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
Considering CRM solutions? First understand CRM best practices
Before committing to a CRM purchase and implementation, it's good to know the experience of those who have already "been there, done that." It can save time and prevent costly missteps.
Create Relevant Campaigns Using Behavioral Analytics
As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
10 Steps to a Successful CRM Implementation
CRM has proven its ability to enhance business performance time and time again. However, the path to effective implementation is not always easy & complexities often arise as a result of trying to align an entire company behind the concept.
SPECIAL REPORT
Helping Contact Center Agents Improve First Contact Resolution
It’s not surprising that first contact resolution (FCR) is becoming a high priority among forward-looking contact center managers. Increasing the percentage of contacts resolved during the initial contact provides three great benefits; customer satisfaction goes up, operating costs go down, and contact-center generated revenue goes up. There are also potential downsides, like extended handle time as agents strive to keep the caller on-line until the issue can be resolved.

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